Generally, Google Analytics is one of my favorite online tools for monitoring website traffic but it doesn’t allow you to check your competitor’s website traffic. If you are looking for some online tools to check any website’s traffic, this article is for you.
In this article, I am listing the 6 free online tools to check competitor website traffic. These tools will not only let you check your website performance but also help you optimize your website compared to competitors.
The tools mentioned below let you analyze your competitors’ website traffic, total number of unique visitors, organic traffic, bounce rate, main keywords, top-performing pages, traffic sources, number of backlinks, and much more data.
I have used all of these 6 online tools to check the traffic of different websites, most of which I use regularly. You will be surprised by these tools because they provide much more data about a website as compared to Google Analytics.
Without any further delay, Let’s begin!
6 Best Free Tools to Check Any Website Traffic
There are many online tools available to check any website’s traffic; some are good, some are bad, and some are completely paid. But, I have handpicked the 6 best free tools that help you to check competitor websites’ traffic and provide very accurate data. Let’s have a look at them.
1. Semrush
If you are even a bit serious about search engine optimization, you must have heard about Semrush. It’s one of the most powerful online SEO tools that not only lets you check any website’s traffic but also helps you with all things SEO.
In my case, I mostly use this tool for backlink analysis and keyword research. It’s very easy to check any website traffic on Semrush. All you need to visit the website, enter the website URL, and hit the Start Now button. It will then ask you to sign up for an account if you don’t have an account already. You can also sign up using your Google account.
As mentioned earlier, it’s an all-in-one tool loaded with powerful features like SEO audit, backlink analysis, website traffic, visitor sources, keyword research, and many more.
Semrush is however a paid tool but offers a free plan with limited features. And if you’re satisfied with this tool, then you can switch to its paid plan for advanced features. If you want to test the paid version, Semrush also offers a 14-day free trial of all its premium plans.
2. SimilarWeb
SimilarWeb is another powerful tool to check any website’s traffic. Truly, I never used SimilarWeb until the Alexa traffic rank checker existed. Yes, after Amazon retired Alexa.com, I started using SimilarWeb to check the website traffic details.
I like SimilarWeb because of its unique website ranking details like global rank, country rank, and category rank. I like know to how much rank a website holds globally or countrywide.
Also, you can use this tool to find an in-depth analysis of any website’s traffic, referrals, ranking keywords, incoming visitors, audience insights, and many more. Along with all this, SimilarWeb lets you compare your website with competitors’ websites.
However, it has paid plans but for basic website traffic or rank checking, it doesn’t even ask you to sign up. All you need to go to the SimilarWeb website and enter the website address. It’s that simple.
3. UberSuggest
If you are a fan of Neil Patel and his work, you must have heard about UberSuggest by Neil Patel. It’s one of my favorite online tools to check website traffic and keyword ranking.
However, it allows you to check your and your competitor’s website traffic and keywords for free but even if you go for its premium plan, it’s around 90% cheaper than its competitors like Semrush.
I just trust Ubersuggest because of the expert behind it, Neil Patel. I am a huge fan of his work. With the help Ubersuggest tool by Neil Patel, you can not only track any website’s traffic but also the keywords and backlinks. All you need to put a URL at the UberSuggest online tool and see the complete report, even without signing up.
4. Ahrefs
Ahrefs is the direct competitor of Semrush. But, the good thing about Ahrefs is that it has many free tools that let you check your website traffic, authority, keyword rank, search engine positions, etc.
However, the Ahrefs has premium plans starting from $99 but it provides enough data about the websites for free. So, if you are a beginner and just want to check the traffic of different websites, you just don’t need to pay.
All you need to go to the Ahrefs website traffic checker, enter the website address, and hit the Start button. It’s that simple. You even don’t need to sign up or register with an account to check any website traffic on Ahrefs. However, for details analysis, you can sign up for an account. It also allows you to sign up with your Google and Facebook accounts.
5. Sitechecker Pro
Sitechecker Pro, as the name suggests, lets you check all the website-related things like SEO, keyword ranking, backlinks, traffic, etc. However, it’s a premium tool but just like Ahrefs, it also provides many free SEO tools like Web Hosting Checker, Website Traffic Checker, Website Speed Test, etc.
So, with the help of Sitechecker’s website traffic checker tool, you can check your own and competitors’ websites so that you can optimize your website for better search results.
I have the premium versions of some SEO tools and Sitechecker Pro is one of them. I like to use Sitechecker Pro for full website SEO audit that helps fix basic and technical SEO issues on my websites.
6. Serpstat
SerpStat is a complete suite of SEO and website analysis solutions. With this tool, you can analyze any website you want and get a full report of the website’s performance in one click. They call it a growth-hacking tool for SEO and content marketing.
The best part about this tool that I liked is the choice of search engines among Google and Bing. It allows you to check the performance of a website in Google as well as in the Bing search engine.
If you’re a digital marketer, business owner, agency, or SEO expert, you’ll like to use Serpstat to check the website performances of your clients and competitors. It’s an easy-to-use tool. You just need to put a URL and click on the Search button to get an in-depth report of website ranking keywords, backlinks, SEO audit, and competitors’ website analysis.
That’s all. These are the 6 best free tools to check your competitors’ website traffic with detailed reports.
If you’re planning to grow your website, you need to analyze your own and competitors’ websites to do more optimization compared to your competitors and get a better ranking on search engines. We hope this article will help you find out the best tool to check any website traffic. Now it’s your turn to pick the best one and optimize your website accordingly.
